Let’s get together.
That’s what’s said by a business card. And it’s sometimes said so appealingly. Business Cards are professional by nature. So the society they invite is per se public, shameless, and manageable. Puritan, of the dance card type.
In my neck of the woods, business cards all look alike. It’s not necessary to print our damn logo again twenty-thousand times. Use the Search Directory. But. Put people in a community that is larger than the brand, and they need business cards. Identity branding. Pure self promotion, yeah.
But cynical? Gosh no. I am thoroughly taken with browsing the stack of cards in front of me now, the representation of a decade in music publishing. Graphic art, paper art, memorabilia. A network as dense as the width between two cards at the bottom of a stack of two hundred. There is nothing less cynical than the humanity of business cards, and people looking for ways out or ways in.
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